Applications Poised to Open the Door to a New World of Connected Cars

Applications Will Open The Door
To A New World Of Connected Cars
Telematics Update Detroit 2010, June 8 & 9

Talking Points

Trends & Technologies
Connecting the Car to the Cloud
The AutoLinQ™ Case Study
Summary

2 / Date / Telematics Update Detroit Presentation © Temic Automotive of North America, Inc.

Dynamic Market Developments

Internet 2.0 e.g. Market penetration of various
Social Software 100 Million communication media
users in 9 month
100 Million

TV
Internet 13 years
Cell phone Radio
4 years
11 years 38
years
50 Million

User
Source : Presentation „Netzwerkkultur“, Author : Peter Kruse, Psychologist

Internet is the medium with the fastest market penetration.
Being online anytime and anywhere is today’s reality.


App Store – Facts and Figures

Android Shakes Up U.S. Smartphone Market

First quarter 2010 information from The NPD Group's
Mobile Phone Track reveals a shift in the Smartphone
market, as Android OS edged out Apple's OS for the Number of offered iPhone apps
number-two position behind RIM.
NPD’s wireless market research reveals that based on Date Apps Downloads
unit sales to consumers last quarter the Android 11. 7. 2008 500 0¹
operating system moved into second position at 28 9. 9. 2008 3000 100,000,000²
percent behind RIM’s OS (36 percent) and ahead of
Apple’s OS (21 percent). 8. 4. 2010 > 185,000 4,000,000,000³

Sources: 1) iPhone 3G on Sale Tomorrow, 10. July2008
2) App Store Downloads Top 100 Million Worldwide, 9. September 2008
3) Record of Apple iPhone OS 4 Event, 8. April 2010

Since the launch of iPhone SDK
(software development kit) it received
800,000 download requests.
Referring to Apple there are over 125,000
active developers (by September 2009).

Source: NPD Group Press Release, Port Washington, New York, 10. Mai 2010 Source: Apple’s App Store Downloads Top Two Billion


Customer Demands

Services end consumer are willing to pay for

MP3 download

Mobile Banking

Video Calls

Download Themes

Caller Tunes

Download Ringtones

Browser

Email
The demand for individual solutions Multimedia Messaging
in the field of mobility is there. The
Maps and Directions
trend is clearly increasing
0% 20 % 40 % 60 %

Source: Strategy Analytics October 2009


Conclusion

At Home Public Temporary
transport residence
On the move
In the Office

Demand is there but …
vehicles are the last white spot.


Talking Points

Summary


Technologies to Bring Services and Applications into the Car
Bringing apps to the car can be done in several ways.

Most cost effective Most rich customer experience

Terminal Mode Hybrid Embedded App

Mobile Phone based apps
Browser based apps
Embedded based apps

Independent from the method: focus is on safe operation and use cases, technology comes second!

Our answer: We provide multiple solutions for bringing apps into the car.


Constraints - Why it did not work in the Past

Surfing and driving are contradictory.

–
It is not possible to use internet services in vehicles while
driving since HMI is designed for home PC use.

Missing end-to-end solution.

–
The expertise needed in integrating the complete end-to-end
services solution is very fragmented. Until today no complete
solution available.

Vehicles are the last
Inflexible service platforms.
white spot.

–
Internet and Apps are democratized. The automotive
industry faces the challenge to bring new functions in into
the car in a flexible and secure manner


Talking Points

Summary


AutoLinQ™ – Connecting Cars with
Every Corner of the Customer’s World

Partner View : Mobile View :
An open platform, which provides Perform information queries, close sunroof,
developers with the opportunity to offer localize your vehicle, access to vehicle data
numerous interesting applications. via mobile phone.

Home View : Car View :
Provides real-time vehicle status and easy access to Delivers personalized internet content and apps to the
vehicle status from your desktop/laptop. vehicle in a safe and easy manner.


Solutions – What Needs to be Done to Overcome the Hurdles

Surfing and driving
are contradictory. – Missing end-to-end
solution. – Inflexible service
platforms. –

Unique
HMI concept
+
Flexible
app store concept + Complete
end-to-end solution +
Easy and safe use Flexible App Store concept and ‘Plug & Play’ concept is available
while driving through open development platform based which includes all infrastructure as
‘Simplify your Drive’ concept. on Google Android™ which opens well as online services from and a
new frontiers by bringing apps into link to home and mobile phone
vehicles. worlds.


Flexible App Store Concept

OEM and Fleet Apps
+
E.g. Diagnosis, fleet/vehicle data

Partner Apps
+
E.g. POI search, Logbook,
Personal Address book, Phonebook

Developer Apps
+
E.g. Entertainment, Messaging

Everything from an OEM specific app to a web based app is possible and can be integrated.


Apps
3rd Party
apps … Information

OEM controlled

3rd Party develops apps

download of a OEM
app (chargeable)
OEM

App sends
Partners develop apps
vehicle status

Partner Appointment at
apps service station

Key Driver Experiences

Entertain Me Guide Me Drive Me
Live and Time Plan: Vehicle Access &
Friends Shifted Content: Research & Interaction:
Colleagues The Internet Download Services and
The World Your Home Improvise: applications
Coordination Your portable Adapt & Adjust which are related
Calendars device Share: to vehicle
Emergency interaction
Document the
Services &
Experience
Assistance


Author: D. A. Krehmeyer

Experiences Delivered by Partners
At the touch of a button, a driver can download e-mail from a T-Systems server, sync the information
to the car and have it broadcast through the audio system via text-to-speech technology.

NAVTEQ provides a framework to bring differentiated, automotive-focused services
to connected vehicles.

Continental and Ygomi have created a dealer appointment application, automatically triggered by
vehicle sensors, that provides customer / dealer calendar synchronization

Continental also has worked with INRIX to create an application that automatically
notifies a driver of the commute time of his favorite routes to work every morning.

NAVIGON created a MobileNavigator application for AutoLinQ. The award winning navigation
software is designed to guide drivers to their destination in the best possible way.

More than 50 million registered listeners now have the opportunity to turn on
Pandora and listen to their personalized radio stations in the car.

One of the key’s to safety in the vehicle is a speech interface. AutoLinQ’s Text to Speech
and Automatic Speech Recognition Capabilities are all provided by SVOX

Secunet’s security framework is the key to AutoLinQ’s approach to
controlled Openness for Infotainment Platforms


Talking Points

Summary


Summary

Internet is a reality - everywhere
Customers will not accept the car as white spot
Apps bring attractive new functions into vehicles
Customers are willing to pay for these functions

Key requirements are:
Unique HMI concept
Flexible app store concept
Complete and tailorable end-to-end solution

AutoLinQ™ provides a solution for the key requirements
Comes with innovative functions which are internet enabled
Connects the car with every angle of the customers life
Keeps the car attractive vehicle during the complete lifecycle


Thank you!
Come visit us in the booth


Applications Poised to Open the Door to a New World of Connected Cars

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